Leading insurance broker Erskine Murray rebrands to PIB Insurance Brokers

A single brand benefits both our existing clients and clients of Erskine Murray

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Rebrand to PIB

A single brand benefits both our existing clients and clients of Erskine Murray


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We are pleased to welcome Erskine Murray as the business rebrands to PIB Insurance Brokers.

Since its formation, PIB Group has been growing rapidly through acquisition and is committed to investing in its businesses and people.  The acquisition of Erskine Murray in October 2020 is a prime example of the calibre of businesses that PIB is always seeking to attract .

Headquartered in Leicester, Erskine Murray formed in 2012 as an independent commercial lines broker. Following a number of acquisitions and through organic growth, it has evolved to become an innovative and forward-thinking business, which also holds Chartered status.

Since being snapped up by PIB, Erskine Murray has been working closely with us at PIB Insurance Brokers, which is home to the Group’s specialist commercial lines broker

Bringing the Erskine Murray team on board and under the PIB Insurance Brokers brand will further boost the excellent service provided to clients, with committed and expert employees who bring valuable skillsets to the business, as well as fresh ideas to help boost progression and performance.

Stuart Liddell at Erskine Murray commented: “Rebranding to PIB Insurance Brokers will be another positive move in our evolution for our colleagues and clients. It has been clear since we joined PIB that we can provide greater opportunities for our colleagues and services to our clients, and we have enjoyed collaborating with a network of experts across the wider group. This move will simplify how clients can engage with us, enabling us to take our business to the next level.

We look forward to welcoming our people and clients to the PIB Insurance Brokers brand, laying the foundation for further opportunities and additional benefits in the future.”

While the changes take effect from 1 March 2022, the same experts and members of the team will remain.

Steve Redgwell, CEO of PIB Insurance Brokers said: “Since acquiring Erskine Murray we can see that its team has added a great deal of expertise to our business. Bringing them under our core brand will benefit both the current clients of Erskine Murray and those within PIB Insurance Brokers.

We have exciting plans to continue to grow PIB Insurance Brokers, as we also continue expanding our range of services and niche sectors. Rebranding Erskine Murray to PIB is another fantastic milestone in our journey. It means we are able to take even more of a unified approach and develop further strength as a collective for the benefit of our clients.”

01.03.2022 PIB0161